2024 DeNA Japan Series Champions - Third Place Upset
The 2024 Yokohama DeNA BayStars' stunning championship run from third place through the Climax Series to defeating the 91-win SoftBank Hawks in the Japan Series for their first title in 26 years.
Articles tagged with dena
The Transformation of Yokohama DeNA BayStars - How an IT Company Changed Team Management
DeNA's 2011 acquisition of the Yokohama BayStars brought IT-driven marketing that transformed attendance and culminated in the 2024 Japan Series championship.
Team-Owned IT Subsidiaries' Strategy - The Digital Revenue Architecture DeNA and Rakuten Built in NPB
DeNA and Rakuten own NPB franchises while running primary businesses in IT and internet services, a rare combination. The strategic advantages this parentage delivers concentrate in the digital domain: viewing apps, ticketing, fan management, and data services. We analyze the digital revenue architecture that IT parent companies command in NPB by comparing the two against franchises with non-IT parents.