Team-Owned IT Subsidiaries' Strategy - The Digital Revenue Architecture DeNA and Rakuten Built in NPB
DeNA and Rakuten own NPB franchises while running primary businesses in IT and internet services, a rare combination. The strategic advantages this parentage delivers concentrate in the digital domain: viewing apps, ticketing, fan management, and data services. We analyze the digital revenue architecture that IT parent companies command in NPB by comparing the two against franchises with non-IT parents.