Attendance Trends Analysis - Long-Term Trends by Team and League
NPB attendance peaked at 26.54 million in 2019. This analysis examines team-by-team disparities, dome stadium effects, and the post-pandemic recovery through statistical data.
Articles tagged with revenue
The Economics of Rain Delays - The Full Cost of a Single Cancelled Game
Rain forces NPB to cancel a substantial number of games every season. Ticket refunds, food waste, staff costs, and makeup game expenses create losses far larger than most imagine.
The Ballpark Food Wars - From Watching Baseball to Eating at the Stadium
NPB ballpark food has evolved dramatically from cold curry and warm beer. Stadium-exclusive menus have become a primary reason to visit, not just a sideshow. This article dissects the evolution and business strategy behind ballpark cuisine.
Team-Owned IT Subsidiaries' Strategy - The Digital Revenue Architecture DeNA and Rakuten Built in NPB
DeNA and Rakuten own NPB franchises while running primary businesses in IT and internet services, a rare combination. The strategic advantages this parentage delivers concentrate in the digital domain: viewing apps, ticketing, fan management, and data services. We analyze the digital revenue architecture that IT parent companies command in NPB by comparing the two against franchises with non-IT parents.