Articles tagged with rakuten

Team-Owned IT Subsidiaries' Strategy - The Digital Revenue Architecture DeNA and Rakuten Built in NPB

DeNA and Rakuten own NPB franchises while running primary businesses in IT and internet services, a rare combination. The strategic advantages this parentage delivers concentrate in the digital domain: viewing apps, ticketing, fan management, and data services. We analyze the digital revenue architecture that IT parent companies command in NPB by comparing the two against franchises with non-IT parents.

Business Estimated reading time: 2 min

Hideto Asamura's Hitting Evolution - The Lineage of a Power-Hitting Second Baseman from Seibu to Rakuten

Hideto Asamura emerged as a hitter-second baseman with Seibu and continued as a cleanup-caliber bat with Tohoku Rakuten after signing as a free agent. In NPB, second basemen are valued for bat control and base running, and players who combine that with power hitting are scarce. Through the path Asamura traveled from Seibu to Rakuten and a comparison of his records at both franchises, we analyze the rare value of a power-hitting second baseman.

Players Estimated reading time: 2 min