吉祥物对决的幕后 - 球团角色的营销战略
NPB team mascots are more than cute characters. This article explains the full marketing strategy centered on mascots, from merchandise sales to social media strategy and community engagement.
NPB team mascots are more than cute characters. This article explains the full marketing strategy centered on mascots, from merchandise sales to social media strategy and community engagement.
An analysis of the evolution of ticket pricing strategies in NPB.
对NPB球队吉祥物进化及角色商业历史的分析。本文考察了从布偶装角色到数字化扩展过程中，吉祥物在球队经营和粉丝互动中所发挥的作用。