NPB 吉祥物角色的世界 - 从燕九郎到多阿拉
Analyzing NPB's 12 team mascot characters' personalities and their role in ballpark entertainment.
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NPB team mascots are more than cute characters. This article explains the full marketing strategy centered on mascots, from merchandise sales to social media strategy and community engagement.
球队吉祥物的进化 - 角色商业的历史
对NPB球队吉祥物进化及角色商业历史的分析。本文考察了从布偶装角色到数字化扩展过程中，吉祥物在球队经营和粉丝互动中所发挥的作用。
吉祥物商业的幕后 - 球团吉祥物的经济效应
Analyzing the merchandise revenue, appearance fees, and brand value of all 12 NPB team mascots, from Tsubakurou's salary negotiations to Buffalo Bell's social media strategy.