The Transformation of Yokohama DeNA BayStars - How an IT Company Changed Team Management
DeNA's 2011 acquisition of the Yokohama BayStars brought IT-driven marketing that transformed attendance and culminated in the 2024 Japan Series championship.
Articles tagged with team-management
Foreign Managers in NPB - The Challenge of Cross-Cultural Management
A comprehensive analysis of the history of foreign managers in NPB. This article examines the successes and setbacks of cross-cultural management, and the clashes and fusion with Japanese baseball's organizational culture.
The Complete Record of the Hanshin Tigers' Dark Age - The 1987-2002 Slump
An in-depth analysis of the complete record of the hanshin tigers' dark age - the 1987-2002 slump, exploring the beginning of the dark age - the fall from 19..