Articles tagged with digital

Inside NPB Virtual Advertising - How 'Invisible Signage' Is Inserted Into Broadcast Footage

NPB broadcasts now layer digitally composited 'virtual advertising' into the footage on top of physical stadium signage. Ads appear only on the broadcast feed and can be tailored by region or distribution channel. We explain the technical machinery, the NPB rollout status, and how virtual advertising is reshaping the broadcast advertising business.

Technology Last updated: 2026-05-17 Estimated reading time: 2 min

Team-Owned IT Subsidiaries' Strategy - The Digital Revenue Architecture DeNA and Rakuten Built in NPB

DeNA and Rakuten own NPB franchises while running primary businesses in IT and internet services, a rare combination. The strategic advantages this parentage delivers concentrate in the digital domain: viewing apps, ticketing, fan management, and data services. We analyze the digital revenue architecture that IT parent companies command in NPB by comparing the two against franchises with non-IT parents.

Business Last updated: 2026-05-16 Estimated reading time: 2 min

NPB's Social Media Era - How Player and Team Communication Changed Fan Distance

Analyzing how social media transformed NPB player-team-fan relationships and digital-era team management.

Business Last updated: 2026-03-30 Estimated reading time: 1 min